Advanced technology meets viticulture with amazing simplicity and delicious results. The Wine Clip uses principles of magnetics to instantaneously improve the taste of wine as it is being poured from the bottle. Much like decanting, the scientifically engineered magnetic field makes wine (especially young, tannic reds) smoother and immediately more pleasurable to drink. And so easy to use. Simply clip on the bottle neck, pour, and enjoy a smoother, less-tannic taste, a more pleasant aroma, and an all-around more enjoyable wine experience.